• Loading…

Eye of the Cervix

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / Cinema Sponsorship Credits / 2010

Although cervical cancer is highly preventable, it’s the third most lethal form of cancer among women. And while it may be uncomfortable, having a Pap test doesn’t take long. To communicate this, we ran 15 experiential cinema spots in theatres across British Columbia. Literally shot from the eye of a cervix, the spots begin with actual theatre curtains opening to reveal a doctor performing a Pap test in real time. After the quick procedure, the theatre curtains close. A super projected on the curtains reads: ‘It doesn’t take long to prevent cervical cancer. Remember to book regular Pap tests’.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again