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Tactics / Warm Down / Missed Tackle / Off Your Right Leg / Training / Cubs it’s 89 / Great Tackle / Giraffe

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Sponsorship Credits / 2010

These idents were part of HSBC’s sponsorship of the British and Irish Lions Tour of South Africa. They ran during the breaks of the matches throughout the whole two-month tour. The spots are short little moments, where we see famous British and Irish Lions players teaching real lions what it means to put on the famous red shirt.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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