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Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 61-120 seconds / 2010

This is the simple story of a guy who has a couple of joints at a weekend get-together. When he drives home he waits just a bit too long at an intersection; he goes fast then slow; he drives a tad too close to the centre line. His wife notices he’s a bit stoned and he pulls over saying: ‘OK, you drive’. But, being impaired, he’s parked away from the verge and gets out without looking. Bang! He and his door are cleaned up by a following car. The advert closes with the line: ‘If you drive on drugs, you’re out of your mind’.

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