• Loading…

Swap

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 61-120 seconds / 2010

This is the simple story of a guy who has a couple of joints at a weekend get-together. When he drives home he waits just a bit too long at an intersection; he goes fast then slow; he drives a tad too close to the centre line. His wife notices he’s a bit stoned and he pulls over saying: ‘OK, you drive’. But, being impaired, he’s parked away from the verge and gets out without looking. Bang! He and his door are cleaned up by a following car. The advert closes with the line: ‘If you drive on drugs, you’re out of your mind’.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again