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Live With It

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 41-60 seconds / 2010

Each year, speeding accounts for more than 720 deaths on UK roads. To convey the potentially dire consequences, we focused on a driver living with the guilt of having killed a child while speeding. Skipping the crash itself, we showed the oppressive reality of his everyday life in later years, one in which he constantly sees the body of the boy he’s killed, lying in the same pose it came to rest in moments after the accident. Wherever he goes, whatever he does, he simply has to live with it.

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