Lock Brow
Award: Wood Pencil
Wood Pencil / TV & Cinema Advertising / TV Commercials 21-40 seconds / 2010
Hero Eugene Fuller is so shocked by the real life action he sees on TruTv his face becomes stuck in an exaggerated, eyes wide open, surprised position, otherwise known as lock brow. His permanently startled and amazed look leads to several uncomfortable, uneasy situations. An attractive blonde, who happens to have a nasty cold sore on her lip, feels the wrath of Eugene’s condition while at a backyard BBQ. Eugene also suffers lock brow while strolling through the men’s locker-room, creating an awkward moment for everyone. TruTv viewers are then warned, ‘when the stories are real the effects are actual’.
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