During such difficult economic times, monster.com wanted to highlight the light-hearted side of the brand. We focused on creating a platform that uses humour to parody the outrageous actions of those who are hard-working in their jobs, but clearly are not on the right career path. We wanted to position the totally rebuilt monster.com, and its new suite of precision matchingtools, as the solution to finding the job that’s right for them. Double Take captures Monster’s light-heartedness through visually entertaining and telegraphic metaphors, illustrating the dichotomy of two co-workers’ work environments.
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