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Baby Bond / Enterprise Modelling / European Monetary Union

Award: Wood Pencil

Wood Pencil / Press Advertising / Newspaper Press Advertising Colour / 2010

To promote ft.com as a source of expert analysis of global business news, this campaign shows the results of an internet image search. Financial terms have been typed in the search bar, such as ‘baby bond’, but the search engine brings up an image of a baby in a bond outfit.

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