• D&AD Awards 2018
    Deadline 14 February
  • Open for Entries
  • Deadline 14 February
Enter now
  • Loading…

Plasticine / Crisp / Tea

Award: Wood Pencil

Wood Pencil / Press Advertising / Magazines Press Advertising Colour / 2010

By talking to real social workers we discovered how they are trained to use simple, unassuming objects like a blob of plasticine, a crisp, and a cup of tea, to deal with the most complex emotional emergencies. Using stories based on real case studies and testimonials, we launched a recruitment campaign for CWDC to show potential candidates the true value of a career in social work. In just 18 weeks, we had over half a million responses and 54,364 registrations.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again