Baby / Garage / Pony
Wood Pencil / Press Advertising / Magazines Press Advertising Colour / 2010
The new power of print – that’s what this campaign and HP’s communication strategy are all about. Meanings are multiple. Because beyond communicating superior printing quality and truer than life impressions, what matters here is what you do with the output, what the printed page triggers and reveals about you. Simply ask a little girl to talk to you about her favourite pony poster. The one that’s on her bedroom wall. And get ready for a long story.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.