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Baby / Garage / Pony

Award: Wood Pencil

Wood Pencil / Press Advertising / Magazines Press Advertising Colour / 2010

The new power of print – that’s what this campaign and HP’s communication strategy are all about. Meanings are multiple. Because beyond communicating superior printing quality and truer than life impressions, what matters here is what you do with the output, what the printed page triggers and reveals about you. Simply ask a little girl to talk to you about her favourite pony poster. The one that’s on her bedroom wall. And get ready for a long story.

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