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Award: Wood Pencil

Wood Pencil / Press Advertising / Magazines Press Advertising Colour / 2010

This campaign promoted Volkswagen's sponsorship of independent cinema. Each ad focuses on incidents involving cars in classic films. The film titles are not directly mentioned, encouraging the viewer to work them out for themselves. The fictional reports outline what happened to the damaged vehicle and are filled out by the characters involved.

  • Terminator / King Kong / Back to the Future / Speed / Gremlins

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