Alongside the Echigo-Tsumari art triennial 2009, a regional specialty was redesigned to increase sales to visitors. The Echigo-Tsumari district is famous for brewing sake. Tenjin-Bayashi sake is named after an ancient song celebrating abundant crops; the challenge was how to presentthe character of the sake against a cultural backdrop. White or coloured paper string packing patterned with Mizuhiki, usually used for ceremonial gifts, was the solution to this problem. Tenjin-Bayashi in colourful, celebratory stripes had the appearance of a gift from nature. The bottlenecks were tied with plum blossom Mizuhiki, the crest of the god Tenjin.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.