Flyvertising - The World's First Fly Banner
Wood Pencil / Outdoor Advertising / Ambient / 2010
Eichborn is the publisher with the fly logo. Humorous, brave and unconventional. To strengthen the publisher’s positioning at the Frankfurt Book Fair, and to drive the public to the company’s exhibition stand, we used the Eichborn logo, the fly, and created a new form of advertising:flyvertising. Or more precisely, the first fly banner in the world. We equipped 200 real flies with ultra light banners. The line on the banner read: ‘Eichborn. The publisher with the fly. Hall 4.1. Stand E146’. We released the flies from the Eichborn exhibition stand, from where they conquered the whole exhibition hall.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.