• D&AD Awards 2018
    Deadline 14 February
  • Open for Entries
  • Deadline 14 February
Enter now
  • Loading…

Liverpool Wall

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Enhanced, Interactive & Digital Posters / 2010

The brief was to announce to the people of Liverpool that getting to London with Virgin Trains had never been quicker. Our response was to turn Europe’s largest digital screen in Liverpool into a live, interactive poster. The copywriter was on site, hidden from passers-by, but had full view of the poster and typed spontaneous lines into a laptop which then appeared instantly onto the poster. The lines referenced what was happening around the poster in real time, making it look as if the poster had a mind of its own. The message about faster journey times was interwoven using Virgin’s cheeky tone.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again