• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Couple / Girl / Boy

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2010

One teenager is killed or seriously injured on London roads every day. This road safety campaign aimed at 11 to 14-year-olds is based on the insight that the most important thing for teenagers is their friends. While every teen thinks they are invincible, they can imagine a friend being in a road accident and how they would feel if they were responsible or could have done something to prevent it. The posters show teens who appear to be leaning against a wall, but a second glance reveals they are lying dead on the road after an accident. The call to action is ‘Think! Look out for your mates’.

  • Couple / Girl / Boy
  • Couple / Girl / Boy
  • Couple / Girl / Boy

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again