• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)


Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Indoor Posters / 2010

Drug driving is a growing problem on Britain’s roads. 18 to 32 year-old drug drivers do not believe that their driving is impaired and that they can be caught. The task was to make them take drug driving seriously by bursting the permissive ‘bubble’ they had created around their behaviour with incontestable fact: drugs have an involuntary effect on the eyes that the police can test for. ‘Your eyes will give you away’ became the central premise of this campaign. This was seen as both compelling new information and a resonant, widely held truth about drugs that could force reappraisal of the issue.

  • Cannabis

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again