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Drinkspiration by Absolut

Award: Wood Pencil

Wood Pencil / Mobile Marketing / Mobile Applications / 2010

Have you ever found yourself in a bar without really knowing what to order? With Drinkspiration by Absolut you’ll never have this problem again. Drinkspiration is your best friend in the bar, giving you guidance and personalised recommendations, right in the palm of your hand. The Drinkspiration application features hundreds of vividly illustrated drink recipes to satisfy every drink preference. The user can browse recipes or get insightful drink recommendations based on personal taste, location or occasion. Drinkspiration by Absolut also lets users share their location and real-time drink choices through Facebook and Twitter integration.

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