• D&AD Awards 2018
    Deadline 14 February
  • Open for Entries
  • Deadline 14 February
Enter now
  • Loading…

Happy Birthday Download for Children

Award: Wood Pencil

Wood Pencil / Mobile Marketing / Mobile Marketing / 2010

This project was created to help the estimated six million children who won’t even reach their first birthday, as stated in the Millennium Development Goals by the United Nations, with the power of one song. Each day, a different artist sings his or her version of ‘Happy Birthday to You’. Songs can be downloaded to a mobile phone as ringtones for 105JPY (1USD), or attached to a text message and sent as a gift. All the proceeds from the downloads are donated to the Japan Committee for UNICEF. A song that celebrates life becomes a song that saves lives.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again