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Happy Birthday Download for Children

Award: Wood Pencil

Wood Pencil / Mobile Marketing / Mobile Marketing / 2010

This project was created to help the estimated six million children who won’t even reach their first birthday, as stated in the Millennium Development Goals by the United Nations, with the power of one song. Each day, a different artist sings his or her version of ‘Happy Birthday to You’. Songs can be downloaded to a mobile phone as ringtones for 105JPY (1USD), or attached to a text message and sent as a gift. All the proceeds from the downloads are donated to the Japan Committee for UNICEF. A song that celebrates life becomes a song that saves lives.

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