We’d been thinking for a while about how to combine the best of all things digital with what’s great about analogue technologies, when we discovered how cheap it is to print newspapers. So we took some blog posts our friends had written and printed them as a newspaper. We learned a lot about combining web tropes with print conventions, about negotiating withprinters, and about what to do with 1,000 newspapers when you only have 23 friends. And then we took all this and transformed it into a new business: Newspaper Club, a web service that helps people make their own newspapers.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.