• Loading…

Chef's Special

Award: Wood Pencil

Wood Pencil / Magazine & Newspaper Design / Entire Magazines / 2010

We like food but we don’t like the idea of it being wasted. Chef’s Special encourages Australian chefs to be more creative with red meat by thinking further than the fillet, and to use Australian beef, veal, lamb and goat responsibly. Mash was approached to update and modernise the design and overall feel of the publication. Mash art directed stylist Simon Bajada and photographer John Laurie, bringing Chef’s Special a new look that aims to inspire culinary wizards to do good things with a product that is usually the hero of the menu.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again