The creative challenge was to draw attention to the magazine issue commemorating the 90th anniversary of Bauhaus; an issue about design’s ethical responsibility. Our task was to create a magazine cover reflecting the central theme, that today’s design must go back to focusing onthe basics. Our target audience were readers of the Süddeutsche Zeitung Magazin, a weekly magazine supplement from the reputable German daily, the Süddeutsche Zeitung. Less is more – it’s time for designers and architects to devote more attention to the basics again, and to make people the focal point of their work.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.