• Loading…

Dos Equis Integrated

Award: Graphite Pencil

Graphite Pencil / Integrated / Integrated / 2010

The star of this campaign for Dos Equis is the Most Interesting Man in the World, a greybearded man engaged in a series of adventurous pursuits like close-combat sparring and steering a motorboat full of beauty-pageant winners. 30-second TV slots presented a montage of his exotic adventures, while 15-second slots provided our audience with wit, wisdom and sage advice garnered from a life lived interestingly. The TV campaign was frequently refreshed to keep the audience engaged. Out-of-home advertising promoted overall brand awareness, and interactive advertising served as a central hub to build community, including a microsite developed to recruit an assistant.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again