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Back to School

Award: Wood Pencil

Wood Pencil / Integrated / Integrated / 2010

The back-to-school season is a nutty time for any retailer. But especially for Best Buy. Problem is, if they don’t come into the store, Best Buy can’t help them. So to extend the knowledge of their expert Geeks and Blue Shirts beyond their walls, Best Buy created the Twelpforce. A digitised army of Best Buy employees available 24/7 on Twitter. Anyone with a question can just tweet @twelpforce and over 2,000 tech gurus race to give the fastest and best answer. It’s a helpful tool that proves Best Buy employees don’t just know tech – they live it.

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