• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Give It A Ponder

Award: Wood Pencil

Wood Pencil / Integrated / Integrated / 2010

Mobile harassment is a serious and growing problem among teenagers, with millions of mean texts and inappropriate photos sent every day. To address this problem, we created an integrated campaign that asked teens to stop and ‘give it a ponder’ before texting. The campaign came to life with the help of James Lipton and the iconic motion of stroking one’s beard while thinking, or pondering. The effort was seen online, on television, in cinemas, on posters and in a first-of-its-kind video chat plug-in that allowed users to grow a beard in real time.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again