• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)


Award: Wood Pencil

Wood Pencil / Integrated / Integrated / 2010

Women’s Aid could have continued to accept the help of celebrities to champion its cause and lend their endorsement. Instead, we focused on the power of celebrity, not the individual. This insight into how to use celebrity vastly amplified the value they could bring to the charity by subverting our national obsession with celebrities. Women’s Aid has shown that domestic violence can happen to any woman by releasing a movie where Keira Knightley is featured as a victim.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again