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Do You Have What It Takes?

Award: Graphite Pencil

Graphite Pencil / Integrated / Integrated / 2010

In the past, truth has exposed the public to Big Tobacco and its questionable practices. This time we wanted to know if, even in the worst economy in 79 years, regular people could do what tobacco execs do. We used hidden cameras to secretly film candidates on what they thought was a real interview with someone they thought was a real recruiter. Our purpose was to answer one very real question: do you have what it takes to be a tobacco exec? Could you be the executive selling a product that kills millions? Even with unemployment at an all time high, we found out that not a lot of people have what it takes.

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If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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