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Men Vs Women

Award: Wood Pencil

Wood Pencil / Integrated / Integrated / 2010

Our job for Nike was to re-energise and expand the Nike+ community, by recruiting ‘emerging runners’ in their early twenties, particularly women, to Nike+. To do this, we tapped into the oldest and most heated rivalry of all time. (Note: ‘Challenges’ is the most popular user feature on the Nike+ website).

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