Our job for Nike was to re-energise and expand the Nike+ community, by recruiting ‘emerging runners’ in their early twenties, particularly women, to Nike+. To do this, we tapped into the oldest and most heated rivalry of all time. (Note: ‘Challenges’ is the most popular user feature on the Nike+ website).
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.