The brief was to create a worldwide campaign to stimulate the creative use of Conqueror paper while also challenging designers’ perceptions of the brand. Blast worked with illustrator Damien Weighill to create an innovative resource that promoted the ‘endless possibilities’ of uses for Conqueror. The campaign centred around a 256-page book, printed on eight different paper stocks and illustrated with over 300 witty thoughts and ideas. A website provided a portal for designers to download the illustrations and use them in their work. In addition, four limited edition A2 posters were created and signed by the illustrator.
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