Inspired by the excitement and collective optimism of the Festival of Britain, the graphic language of banners and flags was used to create a modern mark that has a familiar and established feel. To reinforce the vibrancy of the festival and the eclectic mix of food available in London, an energetic illustration was combined with a confident colour scheme and cleansans serif typeface. It was used across a range of applications to create a bold, distinctive and thoroughly modern identity.
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