• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Ten Alarms / Ignore/ Telly

Award: Wood Pencil

Wood Pencil / Graphic Design / Applied Print Graphics / 2010

In Britain a home is burgled every 37 seconds. Many of these properties already have burglar alarms fitted, but the majority of them are ignored. ADT security systems are different. Their alarms are monitored 24 hours a day, 365 days a year, ensuring that your alarm won’t be ignored, giving you complete peace of mind. Instead of running a traditional poster campaign, we decided to use people’s homes to put our message across. We sprayed the copy directly onto wooden boards. These boards were then placed over windows creating the illusion that the property had recently been burgled and the broken window boarded up.

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