The brief was to create a beautiful and tactile catalogue to showcase the Lard furniture designed by Brooklyn-based product architects Commonwealth. This was to send out to potential furniture manufacturers who might be interested in producing the Lard range commercially. We proposed a brochure as unusual as the furniture it described; at first notobviously a book. Materials and print finishes were chosen to reflect the qualities of lard; the outer case, with its shiny text on a matte background, is suggestive of congealed fat, in sharp contrast to the inside pages.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.