Objectified Identity
Award: Wood Pencil
Wood Pencil / Graphic Design / Integrated Graphics / 2010
This is an identity for the film Objectified (a documentary about product design), which was screened in cinemas across the world, and released on multiple formats. We devised a strong yet playful logo based on objects, referencing the film’s theme. The identity was used to promote local screenings and associated events, and applied on merchandise such as T-shirts and reusable tote bags. To complement DVD and Blu-ray release, we created a limited-edition pack with letterpress postcards and the film on USB. We also designed the menu system and in-film captions. The poster was also selected in the Graphic Design/Posters category.
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