Onedotzero is an organisation promoting innovation in the moving image and motion arts. The brief was to create an identity for onedotzero’s 09/10 ‘adventures in motion’ festival, addressing the twin themes of convergence and collaboration. The identity had to work across print, film, and digital platforms, with the potential to be adapted across a number ofinternational events. We created a ‘living’ onedotzero identity. Exclusive generative software harnessed online conversations stimulated by onedotzero’s global community, uniting them as constantly updating layers within the logo. This application was ‘paused’ to create print work, ‘recorded’ for film assets, and run live as an interactive installation on London’s Southbank.
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