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Georgia Max Coffee Toilet

Award: Graphite Pencil

Graphite Pencil / Environmental Design / Leisure & Tourism / 2010

Georgia Max Coffee is an extra sweet drink, designed to boost energy. To maximise the brand presence in the winter market, the toilets of major ski resorts were turned into a ski jumper’s view, giving a ‘Max’ experience in the most unlikely of places. The copy on the toilet roll holder reads: ‘Seriously kick-ass intensely sweat real coffee, a super zinging unstoppable Max energy booster!’

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