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Draft Notice for Child Soldiers

Award: Wood Pencil

Wood Pencil / Direct / Addressed Direct Mail Medium Volume 10,001-100,000 / 2010

The use of child soldiers is common in many countries. Our client wanted to generate awareness of this issue and collect donations. When young German men reach adulthood, they receive a letter calling them up for service in the army. We sent authentic-looking military draft notices to families with young children (8 to 14 years). The children are ordered to perform military service, including taking part in suicide missions and rapes. Our message: ‘Unthinkable in Germany. Reality in other countries. Help us stop the use of child soldiers – with your donation’.

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