For an industry that prides itself on being creative, our PR photos are anything but. ‘The Modern Creative’s Guide to PR Photography’, complete with a 22-page booklet, a quick reference chart, an information guide and an instructional video, helps future award winners deal with thepublicity that comes with an AWARD Pencil. It also takes the piss out of our fellow creatives, but only because they deserve it. This piece of direct mail was also selected in the Direct/Writing and Direct/Art Direction categories.
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