• Loading…

Get Real Close

Award: Wood Pencil

Wood Pencil / Digital Advertising / Digital Advertising Campaigns / 2010

To launch the MySpace Music, a brand new music service from MySpace, we created a campaign that allows fans to ‘get real close’ to their favourite artists. The website myspace.com/getrealclose is a series of banners featuring world famous artists listening to the music they love from their new MySpace playlists. These never-before-seen moments, like 50 Cent in his hotel suite rapping over Michael Jackson, blow up to play full screen, in HD quality. The site myspace.com/fanvideo allows hardcore music fans to feature in person in intimate films with artists like Alicia Keys, by seamlessly integrating the fans’ Facebook profile pictures into the artists’ films on MySpace.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again