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Mobile Internet Live

Award: Wood Pencil

Wood Pencil / Digital Advertising / Digital Advertising Campaigns / 2010

To show the quality and reliability of Tele2’s mobile internet, we sent a reporter all around Sweden. His objective was to broadcast live TV using a mobile internet modem from Tele2. To show how much Tele2 believed in its product, the company decided to put its top executives – including the CEO – on a ledge over a dunking pool. If the connection went down, a Tele2 executive would go straight into the pool.

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