UNIQLO’s lucky switch is a small blog widget and a bookmark, which can change whole websites into UNIQLO advertising. Pushing the switch changes all the images on a website into online lottery tickets. If you draw a winning ticket, you and the blog owner will receive a UNIQLO tote bag. The losing tickets are then turned into UNIQLO banner ads. The switch created UNIQLO adverts 2.8 million times in just one month.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.