Kasabian Football Hero
Award: Wood Pencil
Wood Pencil / Digital Advertising / Web Ads / 2010
Football Hero was created to promote the Kasabian single ‘Underdog’ and the band’s third album ‘West Rider Pauper Lunatic Asylum’. The project was carried out with British sports brand Umbro. We combined football and gaming, two things we knew our target audience was passionate about, and created a three-storey high ‘Guitar Hero’ style game, played with footballs. Our talented freestyle footballers had to hit five huge pressure pads in time with the music to play ‘Underdog’. We created a film of the footballers learning to play the game, and a short documentary telling the story of how we created the game from a technical perspective.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.