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Extreme Sheep LED Art

Award: Wood Pencil

Wood Pencil / Digital Advertising / Web Ads / 2010

To support the launch of a new range of Samsung FPTVs that use LEDs, The Viral Factory was tasked with making a film that showed the wonder of LED technology. Shot in Wales, with a cast of local shepherds, their sheepdogs and flocks, the film features 300 sheep wearing LED coats, being herded into a series of ever more improbable shapes and pictures. After launch the film had 6.5 million views in three weeks and has now been viewed over 20 million times. The film achieved a five-star rating, and received widespread international coverage by media such as the BBC News, Sky News and The New York Times.

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