This is the visual identity system for the ‘Social Energy: Contemporary Communication Design from the Netherlands’ touring exhibition. The exhibition is located in the OCT Art & Design Gallery in Shenzhen. We covered the gallery’s outer wall with hexagonal shapes. The design incorporated the energy structure of a tiny molecule. We used huge red, white and blue gas-filling devices to explain the process of energy accumulation. The interior of the exhibition also used the concept of molecular structure at every entrance and in the library’s desks and chairs.
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