We were asked to create a name and identity for Home, a pioneering furniture store created by Merseystride, a social enterprise working to help homeless and long-term unemployed people. The business buys returned, end of line and slightly damaged furniture from catalogue companies, assembling and repairing it on site then selling it at a discount – essentially recycling new furniture that was destined for landfill. The name represents both sides of the enterprise – it’s a furniture shop, but also a stepping stone for homeless people into their new home. A small word that means a great deal to everyone involved. It’s an opportunity for them to make themselves... at home.
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