• Loading…

Home

Award: Wood Pencil

Wood Pencil / Branding / Brand Communications in Print / 2010

We were asked to create a name and identity for Home, a pioneering furniture store created by Merseystride, a social enterprise working to help homeless and long-term unemployed people. The business buys returned, end of line and slightly damaged furniture from catalogue companies, assembling and repairing it on site then selling it at a discount – essentially recycling new furniture that was destined for landfill. The name represents both sides of the enterprise – it’s a furniture shop, but also a stepping stone for homeless people into their new home. A small word that means a great deal to everyone involved. It’s an opportunity for them to make themselves... at home.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again