EFFP provides consultancy to the agricultural and food industry. It strives to build bonds between these two industries, to make both more efficient. EFFP needed help to differentiate itself from other consultants in the sector. The resulting black-and-white identity is bold, pioneering, confident and revolutionary, all attributes EFFP aspires to. The typographically ledapproach is a distinguishing break from the expected use of corporate styling and generic stock photography so common in this sector. A full suite of stationery and marketing materials was created, including corporate leaflets, folders, a website and the organisation’s magazine, ‘View’.
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