Utrecht City Theatre
Award: Wood Pencil
Wood Pencil / Branding / Rebranding Schemes for Medium Business / 2010
Utrecht City Theatre’s new identity reflects its vision and underlines its commitment to artistic quality as well as its cultural and social engagement. The word mark, interwoven with itself, imparts a confrontation with the unexpected – its edgy play of letters positions the theatre as challenging and contemporary. The corporate design also offers inspiration for future development, and reflects, with the aid of typography and colouring, the spirit of the theatre’s architecture.
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