GM Foods / Economic Crisis/ Computer / Car / Two More Degrees
Award: Wood Pencil
Wood Pencil / Art Direction / Press Advertising / 2010
Greenpeace wanted to reach people in their everyday lives to make them realise that there are no small gestures when it comes to saving our planet. We launched a print advertising campaign using boomerangs to remind French consumers of our environmental problems, as ignoring them will backfire one day. The campaign provides warnings on the long-term effects of nuclear energy, irresponsible use of water, and environmental apathy.
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