• Loading…

Hugs / Whale Cow / Purple Caterpillar / Freaky Recipes

Award: Graphite Pencil

Graphite Pencil / Art Direction / Press Advertising / 2010

Consumers in Singapore have a wide range of ice creams to choose from these days, with the recent proliferation of small, independent shops in many malls selling both ice-cream and frozen yogurt. We wanted to bring Ben & Jerry’s ice-cream firmly back into the public eye, and re-establish it as the more original, more unusual ice-cream. The aim was to appeal to the young and the young at heart, an audience of more independent consumers who want to appear more individual and not eat ‘the same’ as everyone else. Purple Caterpillar and Whale Cow were also selected in this category as single adverts.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again