• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Civic / Jazz / CR-V / Insight Hybrid

Award: Wood Pencil

Wood Pencil / Art Direction / Press Advertising / 2010

In June 2009 car sales were beginning to stabilise, but there was still widespread pessimism in the market due to the economic downturn. Honda wanted to show off its cars in a new way, in order to stimulate a cynical marketplace. We looked into how we could show off the exclusive design of the cars by taking cues from their stereotypical environment. We took locations where the model would usually live and replicated them in a studio to give the viewer an intriguing, yet beautiful image of the car.

  • Civic / Jazz / CR-V / Insight Hybrid
  • Civic / Jazz / CR-V / Insight Hybrid
  • Civic / Jazz / CR-V / Insight Hybrid
  • Civic / Jazz / CR-V / Insight Hybrid

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again