• Loading…

Civic / Jazz / CR-V / Insight Hybrid

Award: Wood Pencil

Wood Pencil / Art Direction / Press Advertising / 2010

In June 2009 car sales were beginning to stabilise, but there was still widespread pessimism in the market due to the economic downturn. Honda wanted to show off its cars in a new way, in order to stimulate a cynical marketplace. We looked into how we could show off the exclusive design of the cars by taking cues from their stereotypical environment. We took locations where the model would usually live and replicated them in a studio to give the viewer an intriguing, yet beautiful image of the car.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again