In June 2009 car sales were beginning to stabilise, but there was still widespread pessimism in the market due to the economic downturn. Honda wanted to show off its cars in a new way, in order to stimulate a cynical marketplace. We looked into how we could show off the exclusive design of the cars by taking cues from their stereotypical environment. We took locations where the model would usually live and replicated them in a studio to give the viewer an intriguing, yet beautiful image of the car.
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