12 in 12

12 in 12 is an accompaniment to a lecture given to the graphic design students of University College Falmouth. Wanting to steer away from the usual ‘show and tell’ approach of lectures, it was decided that it would be more useful to speak to the students about the things they would really like to hear about the industry they’re entering. Thus, an account of 12 things that you might learn in your first year as a designer was given. The 12 lessons are discussed in an open, honest, black-and-white manner to engage the students and to create accessibility between them and the subject. With this in mind many mistakes were allowed to remain uncorrected. The booklet was written, by the designer, in a personal, conversational tone (which, you’ll find, reads with a Yorkshire accent); it has since been made available, free of charge, to all graphic design students.