• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

And...

Award: Wood Pencil

Wood Pencil / Writing for Design / Graphic Design / 2009

When it came to thinking up ideas for a self-promotional mailer, freelance copywriter Mike Reed decided to focus on what he'd found to be his biggest bugbear in copywriting: the use of 'and' to begin a sentence. This apparently tiny detail was nevertheless the single most common issue clients raised about his copy. So Mike decided to use his mailer as a sledgehammer to crack this especially tough old chestnut. Marshalling an army of authorities, from Kingsley Amis to H W Fowler, he collected a string of quotations dispelling the myth about 'and'. Then 300million created the nifty mechanism of a booklet that opened and opened and opened. And opened. And opened.

  • And...

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again