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The Yellow Book

Award: Wood Pencil

Wood Pencil / Writing for Design / Graphic Design / 2009

Produced by Applied Information Group and published by Transport for London, the Yellow Book tells the story of the Legible London way-finding prototype installed in the West End in November 2007. The Yellow Book succeeds in telling the story in plain and compelling language, from the viewpoint of the users for whom the system is designed. The first half is an overview essay by Jim Davies outlining the background, research and development that culminated in the installation of the prototype. The second half is a visual summation of the theories, concepts and findings behind the system. Documenting and storytelling, in books, movies and exhibitions, form an important part of AIG’s project approach, helping inform the design process and gain public support.

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